Have you heard the news? Maté Party is over the moon to announce that we have been accepted into the exclusive Whole Foods LEAP program! Cue the confetti and start the party music because this is big news, folks!
What exactly is the Whole Foods LEAP program?
Local and Emerging Accelerator Program that supports and promotes emerging brands that are all about quality, sustainability, and innovation. Launched in 2022, LEAP is Whole Foods Market's way of saying, "Hey, we see you, we believe in you, and we want to help you grow." It's like having a personal cheerleader in the grocery store aisle, rooting for you to succeed.
What are the perks of being in the LEAP program?
Well, aside from the bragging rights of being part of an exclusive club, LEAP participants get access to specialized educational programming and individual mentorship. It's like having a secret weapon in your back pocket, guiding you through the ups and downs of the food industry.
Participants may also qualify for a $25,000 equity investment from a donor-advised fund overseen by the Austin Community Foundation.
What brands are in the 2024 LEAP program?
The 2024 Early Growth cohort consists of 10 innovative brands not yet available in Whole Foods Market stores: Aahana’s, Bowlcut, Date Better Snacks, Edenesque, Freezcake, Geem, Maté Party, Sam + Leo, Sibeiho, and Tuyyo Foods. After completing the 12-week curriculum, these suppliers’ products will be considered for inclusion on Whole Foods Market shelves in their regional areas. This year, Whole Foods Market’s Local and Emerging Brands team reviewed more than 1,600 applications for the Early Growth cohort!
A note from the Founder:
What an honor it is to be chosen for this opportunity out of so many applicants. I know we have a great product but this is such a confidence boost that other people in this industry agree! I've poured my heart and soul into this project and I can't wait to spend time with this amazing group of founders, share inspiration and knowledge and, of course, get onto the shelves at Whole Foods Markets!
- Jesica Oliverio